Media and PR
How do the stories of classical music get told, and who controls the narrative?
In this series, we dive deep into the fascinating world of classical music journalism, revealing the behind-the-scenes decisions, controversies, and powerful voices that have shaped the industry’s history. Through candid interviews with leading journalists, we’ll uncover how the media landscape has evolved and what it truly takes to make classical music relevant in today’s fast-paced, digital world.
What’s
included?
8 Episodes | 5h 38min
40min
1. Managing Artists and Music on a Global Platform
with Geoffrey John Davies
Geoffrey explores the dynamics of managing artists and content creation, specifically the importance of having a professional image and authentic social media engagement.
Geoffrey is the founder and CEO of The Violin Channel.
40min
2. Navigating Media Relations for Classical Musicians
with James Jolly
James discusses the need to maintain positive interactions with the media and provides tips on preparing for interviews and managing privacy concerns for young musicians engaging with the media.
James is the editor-in-chief of Gramophone Magazine.
34min
3. Amplifying Music PR Strategies and Personal Brands
with Patricia Price
Patricia discusses strategies for building a digital presence, including crafting compelling content, fostering authentic connections, and navigating the competition of classical music promotion.
Patricia is the managing director of 8VA Music Consultancy.
30min
4. Presenting Musicians Effectively for Media Outlets
with Erica Worth
Erica unpacks the process of artist interviews, the importance of visual content, the impact of social media, and strategies for successful media outreach for aspiring classical musicians.
Erica is the editor of Pianist Magazine.
1h 5min
5. Embracing Technology for Music Distribution
with Hervé Boissière
Hervé dives into the subjectivity of art, the complexities of event programming, the significance of archiving performances, and how classical music distribution has evolved in the digital age.
Hervé is the founder and former CEO of Medici.tv.
44min
6. Redefining Artist Promotion for Maximum Impact
with Remy Franck
Remy delves into his experiences working with emerging talent, stressing the importance of promotion and visibility for artists, and explores the complexities of the recording industry.
Remy is the editor-in-chief of Pizzicato and president of ICMA.
45min
7. Mastering Business Skills for a Career in Music
with Jessica Lustig
Jessica shares insights on professionalism in the music industry, from branding to financial management, networking, and the multifaceted nature of being a successful musician in today's world.
Jessica is a founding and managing director of 21C Media Group.
40min
8. Building and Sustaining a Cultural Legacy
with Danièle Gross
Danièle unpacks the details of festival operations, including moving towards eco-friendly practices, and how artists and organizers can manage their online presence for year-round awareness.
Danièle is the commercial director of Lucerne Festival.
"Insights by Classeek gives the modern performer the wisdom and the knowledge of how things work inside the classical music business. I highly recommend it to any of my fellow musicians to enrich themselves with this knowledge they cannot get anywhere else."
Ido Zeev
Pianist
