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Media and PR

Media and PR

This series offers a unique look into the world of classical music journalism to explore the industry's inner workings, uncovering the stories, decisions, and changes that have shaped its narrative.

What’s
included?

8 Episodes | 5h 38min

Managing Artists and Music on a Global Platform

40min

1. Managing Artists and Music on a Global Platform

with Geoffrey John Davies

Geoffrey explores the dynamics of managing artists and content creation, specifically the importance of having a professional image and authentic social media engagement.

Geoffrey John Davies

Geoffrey is the founder and CEO of The Violin Channel.

Navigating Media Relations for Classical Musicians

40min

2. Navigating Media Relations for Classical Musicians

with James Jolly

James discusses the need to maintain positive interactions with the media and provides tips on preparing for interviews and managing privacy concerns for young musicians engaging with the media.

James Jolly

James is the editor-in-chief of Gramophone Magazine.

Amplifying Music PR Strategies and Personal Brands

34min

3. Amplifying Music PR Strategies and Personal Brands

with Patricia Price

Patricia discusses strategies for building a digital presence, including crafting compelling content, fostering authentic connections, and navigating the competition of classical music promotion.

Patricia Price

Patricia is the managing director of 8VA Music Consultancy.

Presenting Musicians Effectively for Media Outlets

30min

4. Presenting Musicians Effectively for Media Outlets

with Erica Worth

Erica unpacks the process of artist interviews, the importance of visual content, the impact of social media, and strategies for successful media outreach for aspiring classical musicians.

Erica Worth

Erica is the editor of Pianist Magazine.

Embracing Technology for Music Distribution

1h 5min

5. Embracing Technology for Music Distribution

with Hervé Boissière

Hervé dives into the subjectivity of art, the complexities of event programming, the significance of archiving performances, and how classical music distribution has evolved in the digital age.

Hervé Boissière

Hervé is the founder and former CEO of Medici.tv.

Redefining Artist Promotion for Maximum Impact

44min

6. Redefining Artist Promotion for Maximum Impact

with Remy Franck

Remy delves into his experiences working with emerging talent, stressing the importance of promotion and visibility for artists, and explores the complexities of the recording industry.

Remy Franck

Remy is the editor-in-chief of Pizzicato and president of ICMA.

Mastering Business Skills for a Career in Music

45min

7. Mastering Business Skills for a Career in Music

with Jessica Lustig

Jessica shares insights on professionalism in the music industry, from branding to financial management, networking, and the multifaceted nature of being a successful musician in today's world.

Jessica Lustig

Jessica is a founding and managing director of 21C Media Group.

Building and Sustaining a Cultural Legacy

40min

8. Building and Sustaining a Cultural Legacy

with Danièle Gross

Danièle unpacks the details of festival operations, including moving towards eco-friendly practices, and how artists and organizers can manage their online presence for year-round awareness.

Danièle Gross

Danièle is the commercial director of Lucerne Festival.

"Insights by Classeek gives the modern performer the wisdom and the knowledge of how things work inside the classical music business. I highly recommend it to any of my fellow musicians to enrich themselves with this knowledge they cannot get anywhere else."

Ido Zeev

Pianist