![Media and PR](/_next/image?url=https%3A%2F%2Fcdn.classeek.com%2Fuploads%2Finsights%2Finsights%2Fcourse%2F3a5ffc67dd523a3df44e4f1a9ab7b1672e7ab2a381423fdc73d808cb4ee8c0e8.png&w=3840&q=75)
Media and PR
This series offers a unique look into the world of classical music journalism to explore the industry's inner workings, uncovering the stories, decisions, and changes that have shaped its narrative.
What’s
included?
8 Episodes | 5h 38min
![Managing Artists and Music on a Global Platform](/_next/image?url=https%3A%2F%2Fcdn.classeek.com%2Fuploads%2Finsights%2Finsights%2Flesson%2F56c9166bba8dacb8bac4f2cca349daf1247b092df9f1a81219b9e900b9095b71.png&w=3840&q=75)
40min
1. Managing Artists and Music on a Global Platform
with Geoffrey John Davies
Geoffrey explores the dynamics of managing artists and content creation, specifically the importance of having a professional image and authentic social media engagement.
![Geoffrey John Davies](/_next/image?url=https%3A%2F%2Fcdn.classeek.com%2Fuploads%2Finsights%2Finsights%2Flesson%2F541c103eb1bd91f5801d1f6cffcd63726b681200b0a0726497302a1b4bad3936.png&w=96&q=75)
Geoffrey is the founder and CEO of The Violin Channel.
![Navigating Media Relations for Classical Musicians](/_next/image?url=https%3A%2F%2Fcdn.classeek.com%2Fuploads%2Finsights%2Finsights%2Flesson%2F2715536ed081b7a55025a1ce1203c0faaaf2ff45ec6b39fb7532696761971b5e.png&w=3840&q=75)
40min
2. Navigating Media Relations for Classical Musicians
with James Jolly
James discusses the need to maintain positive interactions with the media and provides tips on preparing for interviews and managing privacy concerns for young musicians engaging with the media.
![James Jolly](/_next/image?url=https%3A%2F%2Fcdn.classeek.com%2Fuploads%2Finsights%2Finsights%2Flesson%2F2dc6992a940d9151e6567101684370ce2c9b3c7f4a9d79bc62bbabe64caadc13.png&w=96&q=75)
James is the editor-in-chief of Gramophone Magazine.
![Amplifying Music PR Strategies and Personal Brands](/_next/image?url=https%3A%2F%2Fcdn.classeek.com%2Fuploads%2Finsights%2Finsights%2Flesson%2F3acc9c890ae231104910c5e768e543ce8f8dd878bba161f2494ec8be51af7add.png&w=3840&q=75)
34min
3. Amplifying Music PR Strategies and Personal Brands
with Patricia Price
Patricia discusses strategies for building a digital presence, including crafting compelling content, fostering authentic connections, and navigating the competition of classical music promotion.
![Patricia Price](/_next/image?url=https%3A%2F%2Fcdn.classeek.com%2Fuploads%2Finsights%2Finsights%2Flesson%2F07e76a817e822ee4db7733b8d9bf4b6d851dae70d8f5c98bd04df3b1eb992e5a.png&w=96&q=75)
Patricia is the managing director of 8VA Music Consultancy.
![Presenting Musicians Effectively for Media Outlets](/_next/image?url=https%3A%2F%2Fcdn.classeek.com%2Fuploads%2Finsights%2Finsights%2Flesson%2Fd0a3c7724e77923f0509ebf5061c05df4022ead623b9c2dad71ffe1397512cf2.png&w=3840&q=75)
30min
4. Presenting Musicians Effectively for Media Outlets
with Erica Worth
Erica unpacks the process of artist interviews, the importance of visual content, the impact of social media, and strategies for successful media outreach for aspiring classical musicians.
![Erica Worth](/_next/image?url=https%3A%2F%2Fcdn.classeek.com%2Fuploads%2Finsights%2Finsights%2Flesson%2Fe72fde94c814462177f0d6bc0d17518182a89ccc5281859dbcdb9a84c85f66ae.png&w=96&q=75)
Erica is the editor of Pianist Magazine.
![Embracing Technology for Music Distribution](/_next/image?url=https%3A%2F%2Fcdn.classeek.com%2Fuploads%2Finsights%2Finsights%2Flesson%2Ff0b9116f06c90c204376615e46e5c4aafd942d79408f43d6836066bb3b7c0bd0.png&w=3840&q=75)
1h 5min
5. Embracing Technology for Music Distribution
with Hervé Boissière
Hervé dives into the subjectivity of art, the complexities of event programming, the significance of archiving performances, and how classical music distribution has evolved in the digital age.
![Hervé Boissière](/_next/image?url=https%3A%2F%2Fcdn.classeek.com%2Fuploads%2Finsights%2Finsights%2Flesson%2F7bbdede01c666f79ca46612f05475c41fb0320989fc577f2d232c9e16b06e159.png&w=96&q=75)
Hervé is the founder and former CEO of Medici.tv.
![Redefining Artist Promotion for Maximum Impact](/_next/image?url=https%3A%2F%2Fcdn.classeek.com%2Fuploads%2Finsights%2Finsights%2Flesson%2F9435f26c6dfd97ccf8d6590b3321d845fb99aa232668a03dd4caf34e8249c639.png&w=3840&q=75)
44min
6. Redefining Artist Promotion for Maximum Impact
with Remy Franck
Remy delves into his experiences working with emerging talent, stressing the importance of promotion and visibility for artists, and explores the complexities of the recording industry.
![Remy Franck](/_next/image?url=https%3A%2F%2Fcdn.classeek.com%2Fuploads%2Finsights%2Finsights%2Flesson%2F6d513fd80b59eb8b51b653588bfbb1fc1fb46809c8d41ad6f15f9b64d5fded16.png&w=96&q=75)
Remy is the editor-in-chief of Pizzicato and president of ICMA.
![Mastering Business Skills for a Career in Music](/_next/image?url=https%3A%2F%2Fcdn.classeek.com%2Fuploads%2Finsights%2Finsights%2Flesson%2F10543c3c2129af84e2d0784f791360339141b96f8d7512fb9ffb6f63e44d3025.png&w=3840&q=75)
45min
7. Mastering Business Skills for a Career in Music
with Jessica Lustig
Jessica shares insights on professionalism in the music industry, from branding to financial management, networking, and the multifaceted nature of being a successful musician in today's world.
![Jessica Lustig](/_next/image?url=https%3A%2F%2Fcdn.classeek.com%2Fuploads%2Finsights%2Finsights%2Flesson%2F2bcb62723e0bc3d67bc3d11e930d8ee6caa589bf5ac8cdf770bc4d24378ec05d.png&w=96&q=75)
Jessica is a founding and managing director of 21C Media Group.
![Building and Sustaining a Cultural Legacy](/_next/image?url=https%3A%2F%2Fcdn.classeek.com%2Fuploads%2Finsights%2Finsights%2Flesson%2Fb76916472aec2a9a7a1327c0f1354c39d42c81ba075358193116eec102f9d8b1.png&w=3840&q=75)
40min
8. Building and Sustaining a Cultural Legacy
with Danièle Gross
Danièle unpacks the details of festival operations, including moving towards eco-friendly practices, and how artists and organizers can manage their online presence for year-round awareness.
![Danièle Gross](/_next/image?url=https%3A%2F%2Fcdn.classeek.com%2Fuploads%2Finsights%2Finsights%2Flesson%2Fbdf8841fe70f13dd026deda3559b2c659297f0beeb596c2889b45754fbafdcad.png&w=96&q=75)
Danièle is the commercial director of Lucerne Festival.
"Insights by Classeek gives the modern performer the wisdom and the knowledge of how things work inside the classical music business. I highly recommend it to any of my fellow musicians to enrich themselves with this knowledge they cannot get anywhere else."
Ido Zeev
Pianist